Beyoncé’s SirDavis is stepping up as an official sponsor at the 2025 Houston Rodeo – excitement is building!

Rodeo-goers can enjoy SirDavis’ signature “Texas Buckiin” cocktail at various activations around NRG Park.

Beyoncé is bringing her SirDavis whiskey to the 2025 Houston Livestock Show and Rodeo, where the brand is set to make its debut as an official sponsor of the 93rd annual event.

Cameron George, Blender and Global Head of Advocacy for SirDavis American Whisky, shared with Houston Life that the new partnership with the Houston Livestock Show and Rodeo is a significant milestone for the brand. Ticket holders for the rodeo and concerts will get exclusive access to SirDavis, which will be showcased through various activations both on the grounds and at local venues. Event-goers will have the chance to sample American whiskey and experience what Beyoncé has described as “something new and unique in the category.”

George invites this year’s Houston Rodeo attendees to savor the rich flavor of SirDavis whiskey on its own or try the “Texas Buckiin.” As noted on SirDavis’ official Instagram, the “Texas Buckiin” features 1.5 ounces of SirDavis, honey syrup, fresh-squeezed lemon juice, and ginger beer, making it the signature cocktail of the rodeo. The drink will be available at SirDavis’ rodeo activations, bar outlets, and in the Chairman’s and Champions Clubs.

Beyoncé introduced her SirDavis whiskey to the world in August 2024, following the release of her “Cowboy Carter” album in March. This groundbreaking collaboration with Moët Hennessy’s LVMH subsidiary created a unique whiskey flavor profile for enthusiasts to enjoy. During the launch, the “Texas Hold ‘Em” singer and Japanese whiskey aficionado shared that her paternal great-grandfather, Davis Hogue, a “moonshine man,” inspired SirDavis. With Moët Hennessy’s expertise, the American whiskey was crafted to honor Hogue and celebrate American tradition, made with 51% rye and 49% malted barley.

The 2025 Houston Livestock Show and Rodeo will take place at NRG Park from March 4 to March 23. SirDavis American Whisky can be found at The Warwick’s Sunday Brunch, Chapman & Kirby’s Sunday Day Party, the Happy Hour & Hat Branding Activation at The Post Oak Hotel, and more. Don’t miss out—plan your visit and purchase tickets online.