Beyoncé shares a touching message to her kids, Sir and Rumi, during her London show.
Beyoncé Knowles-Carter made a rare mention of her son Sir Carter during her $168.5M-grossing Cowboy Carter World Tour stop in North London’s Tottenham on Thursday. In fan footage shared on X, the 43-year-old pop icon celebrated Sir and his twin sister Rumi’s eighth birthday, telling the crowd, “Everybody say happy birthday, Rumi!” at Tottenham Hotspur Stadium.

During the three-hour concert, Beyoncé’s 13-year-old daughter Blue Ivy Carter sweetly touched her younger sister Rumi’s chin as the crowd cheered. The 35-time Grammy winner then said, “Say happy birthday, Sir!” as Rumi gave her a hug, adding, “Mommy loves you.” Blue Ivy is part of the tour as a backup dancer, while Rumi has been joining Beyoncé onstage each night since the tour kicked off at SoFi Stadium in Inglewood, CA on April 28.
Last year, Rumi made her musical debut on Beyoncé’s eighth studio album, featured on the track “Protector,” where she asks, “Mom, can I hear the lullaby please?” Beyoncé and her husband of 17 years, Jay-Z (Shawn Carter), keep their son Sir largely out of the spotlight. Proud grandmother Tina Knowles shared with E! News last year, “Rumi is amazing — an incredible artist, painter, and creator.”
“How could they be anything else, growing up in that environment? All we talk about is creativity and fashion. Sir is very quiet. He handles all the numbers, so he’s not as into fashion,” Beyoncé shared.
On March 18, controversial rapper-designer Kanye ‘Ye’ West sparked outrage with a tweet questioning the mental capacity of the twins, which he later deleted, citing concerns over his Twitter account being banned.
On February 2, Cowboy Carter earned three Grammy Awards—Album of the Year, Best Country Album, and Best Country Duo/Group Performance for II Most Wanted with Miley Cyrus.
“I feel incredibly full and honored. It’s been many, many years. I just want to thank the Grammys, every songwriter, every collaborator, every producer, and all the hard work,” Beyoncé said in her acceptance speech.
“I dedicate this to Ms. Martell, and I hope we continue to push forward, opening doors. God bless you all. Thank you so much. Thank you.”
On September 26, Knowles-Carter lost all 12 trophies she was nominated for at the 2024 People’s Choice Country Awards for her eighth studio album.
This came after the Texas Hold ‘Em singer, who boasts 58.7 million monthly listeners on Spotify, was shockingly left out of the 58th Annual Country Music Association Awards nominations.
Despite being snubbed by country music industry elites, Beyoncé’s Cowboy Carter became her eighth consecutive No. 1 album on the Billboard 200 and made history as the first album by a Black woman to top the Top Country Albums chart.
Her debut in the genre also earned No. 1 spots in the UK, Australia, Canada, France, Germany, and the Netherlands.
The Oscar-nominated songwriter is set to continue her six-night residency at Tottenham Hotspur Stadium this Saturday.