The “Dr Pepper Baby” TikTok jingle really went from viral to official.
“Dr Pepper, baaaaaaaaaby, it’s good and nice! Doo doo doo.” That catchy line was sung by TikToker @romeosshow after they spontaneously shared a clip riffing on the Dr Pepper jingle just days before Christmas. Over the weekend, Dr Pepper ran with the moment, turning it into an official commercial that aired during the 2026 College Football Playoff National Championship. The 15-second spot features @romeosshow’s vocals layered over a playful tune, paired with the fizzy sound of a freshly cracked Dr Pepper pouring into an ice-cold glass, before wrapping up with harmonized voices delivering one final “doo doo doo.”
The TikToker first shared the jingle idea on Dec. 23, tagging Dr Pepper and noting that it was posted on impulse. Later that day, the brand replied, “hold on… you might be onto something,” before following up with a direct message.
The video has since amassed more than 35 million views on TikTok. As the jingle went viral, other brands — including Subway, Popeyes, Wingstop, Welch’s Fruit Snacks and Buffalo Wild Wings — flooded the comments asking the creator to make jingles for them as well. The TikToker later followed up with another jingle, this time for Hyundai.
Drew Panayiotou, chief marketing officer at Keurig Dr Pepper, said in a statement emailed to USA TODAY on Jan. 21 that the team knew they had to act as soon as Romeo tagged the brand in the post.
“As a brand deeply embedded in the culture and fandom of college football, Dr Pepper saw a unique opportunity to take Romeo’s jingle — celebrating the drink’s distinctive flavor — beyond social media,” Panayiotou said.
When asked whether Romeo was compensated for the jingle and how much, Panayiotou said the company could not share financial details. However, he confirmed that the brand worked with Romeo in an official capacity, including the commercial and social media content across both Dr Pepper’s and Romeo’s channels.
Romeo and company representatives were in discussions over the past few weeks, and the advertisement took three and a half days to produce, Panayiotou said. The commercial aired twice during the College Football Playoff National Championship on Monday, Jan. 19, on ESPN.
Social media reacts to content creator’s viral Dr Pepper jingle and commercial.
As the commercial aired during the game, TikTok users tagged @romeosshow to celebrate the content creator. On Jan. 19, Romeo posted another video imagining themselves winning a “Best National Championship Commercial” award for the jingle, thanking supporters, family, and friends. Dr Pepper and other brands chimed in with congratulations. “Pulling up to give our congrats,” Toyota USA wrote in the comments. TGI Fridays also chimed in, expressing how proud they were of the content creator. Another user, @adventureswithstepho, admitted they hadn’t been a Dr Pepper fan before, but Romeo’s jingle might have changed that.
“This jingle makes me want to try it again,” they wrote. “Because it probably is good and nice.”
More about the content creator behind the Dr Pepper jingle
The TikToker kept the momentum going with a new video on Christmas Day, giving the jingle a festive twist.
“Merry Christmas, baaaaaaaaby,” they said. “Hope it’s good and nice. Doo doo doo.”
Houston rapper and DJ Paul Wall weighed in on the post that day, saying he liked it. “It reminds me of this Dr Pepper commercial I saw,” he wrote, adding a laughing emoji. “Merry Christmas.” After the video went viral, fans urged the TikToker to create more jingles. Instead, the content creator opted to highlight other talents, turning to rapping.
