4,000 CVS Stores. One Big Milestone.
Rowe described the CVS partnership as a major milestone in the brand’s growth journey.
Her Fantasy Box, a feminine wellness brand established in 2022, announced on June 26 that its products will soon be available in more than 4,000 CVS Pharmacy locations across the United States, as well as on CVS.com. The launch marks the company’s largest retail expansion to date.
Founded by entrepreneur and women’s health advocate Kayla Rowe, Her Fantasy Box said the nationwide rollout is a significant milestone in its journey from a self-funded startup to a nationally recognized brand. Over the past year, the company has experienced rapid growth, earning a place on Inc.’s Inc. 5000 list of the fastest-growing private companies in the United States.
Rowe said the partnership with CVS marks a major milestone in the brand’s growth.
“Seeing Her Fantasy Box on the shelves of CVS Pharmacy stores and available on CVS.com is an incredible full-circle moment for us,” Rowe said in a press statement.
“We built this company from the ground up without outside investment, driven by a simple mission: to create products that empower women to prioritize their wellness with confidence.”
Rowe said the company’s recent achievements are a reflection of growing consumer demand and the strong support of its community.
The nationwide expansion also highlights increasing interest in plant-based feminine wellness products and the growing presence of digitally native brands in brick-and-mortar retail.
To celebrate the launch, Her Fantasy Box will hold a CVS Pharmacy takeover event on July 2, 2026, from 4 p.m. to 7 p.m. CT at 1600 Elysian Fields Ave. in New Orleans, ahead of the Essence Festival of Culture weekend.
According to the company, influencer Ari Fletcher will host the event, which will feature product demonstrations and giveaways.
Her Fantasy Box will also take part in BeautyCon during the Essence Festival of Culture, scheduled from July 3 to 5 at the Ernest N. Morial Convention Center. Lifestyle influencer JMulan will lead the brand’s activation experience.
The company also teased a surprise appearance by a Grammy Award-winning artist who has previously partnered with the brand but did not reveal additional details.
Looking ahead, Her Fantasy Box said it intends to further expand its retail presence while continuing to invest in consumer education, product innovation, and women’s wellness initiatives.
Since launching in 2022, the company has broadened its reach through e-commerce channels, including TikTok Shop and Amazon, while continuing to operate as a self-funded business.
