Queen Latifah Teams Up With WeightWatchers to Spotlight Menopause Awareness.
With “WeightWatchers for Menopause,” the company introduces its first program tailored to guide women through every stage—from perimenopause to post-menopause.
Dana “Queen Latifah” Owens is the new face of WeightWatchers, and her latest campaign goes beyond weight loss.
WeightWatchers has introduced “WeightWatchers for Menopause,” its first program created specifically to support women from perimenopause through post-menopause. To lead the launch, the brand named Queen Latifah as its inaugural spokeswoman—bringing both her star power and her own personal experience with menopause to the role.
Latifah nods to the symptoms in the commercial, joking, “Is it getting hot in here? Nope, that’s just menopause.”
In a press release, WeightWatchers shared its commitment to tackling an issue affecting millions of women worldwide. Chief Executive Officer Tara Comonte expressed pride in the company’s new direction, stating:
“For more than sixty years, WeightWatchers has evolved with science to meet the changing needs of our members. With this groundbreaking menopause program, we’re proud to provide comprehensive care in one plan—combining medical expertise, science-based nutrition, lifestyle tools, and a supportive community. This program raises the bar for women’s health, empowering millions to feel healthier, stronger, and more confident through menopause and beyond.”
At 55, Queen Latifah is navigating the challenges of menopause. While the transition is still new, she says it has given her valuable perspective—insight she feels compelled to share with others.
“Menopause has been a new journey for me—one that’s reshaped how I view and care for my body. It’s reinforced the importance of having support that truly understands this stage of life. That’s why I’m honored to serve as spokesperson for WeightWatchers’ new program.”
According to the Mayo Clinic, menopause typically begins around age 51 and marks a time when women experience significant bodily changes due to the natural decline of hormones. As the body stops producing fertile eggs, symptoms can vary widely, ranging from mild to severe.
Irregular menstrual cycles
Vaginal dryness
Hot flashes
Night sweats
Sleep disturbances
Mood swings
Memory lapses and difficulty concentrating, often referred to as “brain fog”
There are several ways to manage menopause symptoms, from hormone therapy to dietary changes. In that spirit, WeightWatchers and Queen Latifah are working together to support women in navigating both weight management and menopause.
