Coco Gauff Scores Big as Naked Brand’s First Chief Smoothie Officer.
As Chief Smoothie Officer, the tennis star will play a key role in shaping the future of Naked Brand and its product lineup.
Tennis sensation Coco Gauff has officially been named Naked Brand’s Chief Smoothie Officer, launching a groundbreaking multiyear partnership.
In this role, Gauff will inspire fans to embrace nutritious, fruit-based beverages. The 20-year-old athlete, known for her love of fruit-based snacks, expressed her excitement about this unique opportunity. “Being named Naked’s first Chief Smoothie Officer is an incredible honor and a perfect blend of my passions,” the lifelong smoothie lover said in a press release by Naked Brand. “I’m thrilled to co-create real fruit juice smoothies with the innovation team.”
The U.S. Open champion’s love for Naked’s nutrient-rich smoothies comes from its use of real fruit juice, vegetables, and vitamins. These beverages, free from added sugars and artificial flavors, align perfectly with Gauff’s commitment to wholesome nutrition. Glen Walter, CEO of Tropicana Brands Group, emphasized that Gauff’s multifaceted persona makes her an ideal fit for the brand as she helps shape the future of Naked Brand and its product line. “As an athlete, advocate, daughter, sister, friend, and now Chief Smoothie Officer, Coco exemplifies that you can be many things at once,” Walter said on behalf of the company.
Gauff’s new role as Chief Smoothie Officer goes beyond her on-court success. Her love for fresh produce was highlighted when her homemade fruit salad gained attention from fans after her 2023 U.S. Open victory. “People kept asking what I was eating, and I’d say, ‘It’s just fruit,’” the young champ shared on the “Today” show. “My mom prepares it before matches, and sometimes my dad does, too… just good old fruit.” Gauff’s fruit preferences were also revealed during the 2023 French Open. “My dad makes a little fruit salad with cantaloupe, pineapple, watermelon, and usually grapes, my favorite, along with pineapples,” she said. She stressed the importance of snacking during changeovers to keep her energy up throughout matches.
Gauff’s genuine love for wholesome snacks and her impressive athletic career make her the perfect ambassador for Naked Brand’s mission to deliver delicious, nutrient-packed smoothies to consumers. Watch Gauff announce her new role as Naked’s Chief Smoothie Officer below.
