From the Bronx to Beauty Aisles: Cardi B Unveils Her New Haircare Brand, Grow-Good Beauty.

Formulated to encourage longer, healthier hair by supporting growth and retention.

Cardi B is adding another venture to her growing entrepreneurial portfolio—this time with a business centered on achieving booty-length hair.

Known for her bold style and unapologetic lyrics, the Bronx rapper has also proven herself a savvy investor. Now, she’s entering the haircare space with Grow-Good Beauty, a “Bronx Born” line dedicated to promoting hair growth and length retention.

Cardi B officially unveiled the project on Feb. 11, offering fans a glimpse into the years-long journey behind its creation via Instagram. Returning to her roots, she introduced audiences to Belcalis—her authentic self—and shared how her personal hair journey inspired the development of the brand.

In the video’s voiceover, Cardi B introduces herself as Belcalis—a mother of four, confidently owning her presence and unapologetic passion for the project, emphasizing just how deeply personal it is to her.

She also opens up about her journey toward self-love, particularly her relationship with her hair. After struggling with insecurity about it during her childhood, she’s learned to embrace and appreciate her natural tresses over time. Now, she hopes to inspire others to feel that same confidence in their own beauty, sharing that her hair has become an essential part of who she is today.

In her latest hair era, Cardi B wants every member of the Bardi Gang to reach their hair’s longest, healthiest potential. With Grow-Good Beauty promising to “upgrade the classics with the latest science,” the entrepreneur is set on showing that great length is achievable for everyone.

“We want b*tches’ hair to grow!” she declares in the clip.

Fans have long speculated about the secret behind Cardi’s signature, envy-worthy locks—something she’s proudly showcased over the years. But those answers will have to wait. For now, exactly what she has in store for Grow-Good Beauty remains wrapped up and under headscarves.

Now, Cardi B joins the growing roster of Black female powerhouses making waves in haircare, alongside Beyoncé with Cécred and Rihanna with Fenty Hair.

While an official release date has yet to be announced, the reveal arrives during a particularly busy chapter for the Grammy winner. At the same time, the mother of four is gearing up for her Little Miss Drama tour in support of her upcoming 2025 album, Am I The Drama?.