How did we miss Beyoncé’s incense launch?

Beyoncé’s “Cowboy Carter” collection now includes incense sticks! How cool is that?

Cleanse your space with Beyoncé’s latest must-haves! Fans have discovered the “Beady Head B’s” incense sticks on her website.

Embracing her Cowboy Carter era, the “Bang Bang” incense sticks come elegantly packaged. For just $25, you can get a 15-pack of these soothing, candle-like products for your home or shrine to Queen Bey.

The charcoal-based incense sticks feature notes of teakwood and tobacco. To complete your collection, there’s also a cowboy hat-shaped incense holder available. Though these items are exclusive to Beyoncé’s shop, incense has a rich history spanning various communities.

Incense is more than just a candle alternative for adding scent to a room. Often used in religious rituals, it symbolizes spirituality and connectivity while aiding in aromatherapy. Traditionally blended with spices, incense was utilized in ceremonies and traditions in ancient Egypt and the Roman Empire, as noted by The New York Times. Today, incense has become a popular home fragrance choice in many Black households.

The Bey-approved incense continues to honor Black cultural elements and isn’t her first venture into the world of scents.

Beyoncé is already enjoying the success of her well-known brands, Cécred and Cé Noir. The latter, a fragrance launched in 2023, is designed for the body, featuring notes of clementine, golden amber, and Namibian myrrh.

Cécred, Beyoncé’s hair care line, celebrates diversity and reflects her roots in Black hair salons.

“I grew up sweeping hair in my mother’s salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured hair care,” Beyoncé shared about the company’s origins.

She added, “Creating these hair products has been a lifelong dream, inspired by my mother’s teachings. We focused on the needs of textured hair, like mine, which often lacks moisture and strength. It was crucial to honor traditional rituals while incorporating advanced science to create new sacred practices. The result is hair care defined by performance, quality, and intention.”

Now, BeyHive members who love her other products can try Beady Head B’s incense sticks. For more Cowboy Carter-themed merchandise, her shop offers vinyl records, hats, and denim apparel to celebrate the groundbreaking album.