It’s Me Period Day with the Black Women’s Health Imperative! Time to prioritize YOU and embrace self-care like never before.


BWHI launches “Me Period Day,” encouraging Black mothers and daughters to have open conversations about their bodies and periods.

In honor of National Daughter’s Day, the Black Women’s Health Imperative (BWHI) has introduced “Me Period Day,” creating a safe space for Black mothers and caregivers to have open discussions about menstruation with their daughters.

On September 25, 2024, the first-ever Me Period Day kicks off as part of BWHI’s Anniversary Week celebrations. BWHI highlights that Me Period Day empowers youth to “connect with their bodies, build healthy habits, and become strong advocates for their own health.”

The organization noted that nearly 1 in 4 women in the U.S. face difficulties affording period products, emphasizing the importance of using this national day of action to push for menstrual equity. “Our mission is to guarantee that everyone, no matter their background, has access to affordable period products and the knowledge necessary for healthier living,” the organization stated.

Founded in 1983 by Black women committed to safeguarding the health of Black women and girls, the Black Women’s Health Imperative (BWHI) aims to improve health outcomes in their community. The nonprofit tackles health disparities through initiatives like Me Period Day and the recently released “Black Women Vote: 2024 Health Policy Voters Guide,” which BLACK ENTERPRISE highlighted, offering guidance on health-related policies ahead of this year’s election.

BWHI invites women and girls to join the September 25th celebration by using hashtags #NationalDaughtersDay and #MePeriod to inspire empowerment, share stories promoting healthy habits, and advocate for health. By using the Me Period Day image frames throughout the day, participants can enter to win a year’s supply of period products.

BWHI invites the public to participate in a virtual screening of the “Me Period” documentary, which delves into conversations about menstruation, overcoming taboos, and strengthening mother-daughter relationships. The film features celebrity mothers Sheryl Lee Ralph and Tabitha Brown, who sit down with their daughters to talk openly about periods and the body. In the trailer, Brown recalls thinking, “Women bleed every month, but I never thought it would happen to me,” as she shares her experience with her daughter. Ralph reflects on her first period, saying she was with her dad and brothers, and remembers her father reassuring them, “She’s just becoming a woman,” when they feared she was “dying.”

Join the virtual screening on September 25 at 7:00 PM EST by signing up for a free Kinema account and purchasing a $10 ticket to support BWHI. Use BWHI’s advocacy toolkit to spark conversations with your mothers, daughters, and state representatives.

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