Harper Beckham’s beauty brand name is reportedly revealed as she follows in mum Victoria’s footsteps after her first choice was denied a U.S. trademark.
Harper Beckham’s beauty brand name has reportedly been “revealed” after her first choice was denied a U.S. trademark.
The 15-year-old daughter of David and Victoria Beckham is preparing to make her mark on the beauty industry next year with her own skincare brand. The teenager is reportedly set to launch products aimed at Gen Z and Gen Alpha under the name Harlo by Harper.
While the full product lineup remains under wraps, the range is expected to include facial cleansers and creams.
“Harper has been working closely with the team on the brand name for some time and settled on Harlo By Harper. The trademark applications have now been signed and filed.
“Although an official launch date has yet to be confirmed, the plan is to begin rolling out the brand sometime next year.
“Victoria has supported and guided Harper throughout the venture, and both she and David couldn’t be prouder of their daughter,” a source told The Sun.
Representatives for the Beckhams have been contacted for comment.
In May, it was revealed that Harper suffered a setback in her business plans after her first-choice brand name was denied trademark protection in the United States.
Earlier, the Beckhams had trademarked the name HIKU BY Harper in the UK, setting the stage for the upcoming beauty line.
However, the brand faced a hurdle after the U.S. Patent and Trademark Office issued an “initial refusal,” citing potential confusion with existing trademarks.
The refusal reportedly relates to “Harper” being registered for brooms and scrubbing brushes, while “Hiku” is trademarked for toiletry and fragrance products.
The Beckhams filed the trademark application in November and reportedly have six months to appeal the initial decision.
The planned trademark would have covered a wide range of products, including makeup and acne skincare, footwear, clothing, keyrings, stickers, hair accessories, and brushes.
Earlier this year, Victoria revealed that Harper’s own difficult experience with acne inspired the teenager to create her own beauty brand.
Speaking on Emma Grede’s Aspire podcast, Victoria explained that Harper began struggling with her skin a few years ago after using beauty products that were not suitable for her.
Having experienced acne herself, Victoria said she understood her daughter’s challenges. Harper reportedly told her mother she wanted to create a brand based on what she personally needed, so others would not have to go through the same experience.
Victoria revealed that the ambitious teenager even presented her with PowerPoint presentations as she began developing her beauty brand.
“One was about the brand she wanted to create because she was struggling with her skin,” Victoria said. “The other was a presentation explaining why I should let her get a perm.”
She added that she is incredibly proud of all her children, describing Harper as ambitious and mature beyond her years.
Victoria also shared that Harper has been involved in beauty development meetings from a young age, often sitting on her lap as she observed the discussions.
The business-minded Beckham family has long taken steps to protect the commercial rights to their children’s names. Victoria famously trademarked Harper’s name when she was just five, covering products such as makeup, toys, and clothing.
At the time, an intellectual property expert described the move as unusual, noting that trademarking a child’s name was typically associated with established celebrities rather than children.
The decision was viewed by some as a forward-thinking way to protect the family’s image and future commercial opportunities in an era where social media and celebrity culture can make public figures increasingly vulnerable to exploitation. Others saw it as a savvy business move designed to future-proof the Beckham brand.
